Those of us who love paper recognize that there is a major difference in impact between a digital communication and a printed one.
Simply put, a message on paper makes a distinct impression, and one that is likely to have a more lasting effect. In fact, neuroscientist Dr. David Eaglemen writes:
“… consumers who read about a fictitious company on heavy, high-quality coated paper had more positive feelings about the company, and understood and remembered the content significantly better than those who read the exact same content on either lighter, lower quality uncoated paper, or on a computer screen.”
Science tells us that the brain responds to touch, and what we touch influences our perceptions regarding people, brands and companies. So, there is a difference between seeing a company’s letterhead electronically on your monitor, and holding it in your hands, beautifully printed on a well chosen sheet of paper. Touch makes that difference. Choose paper.
There’s a huge world of choices open to you. At Limited Papers, we understand that the paper you select is personal, shows your uniqueness, conveys your message. That’s why we stock nearly 7,000 different papers. We can help you choose just one that ignites your fire!
